Marketing is a fundamental factor in the success of a business. It can sometimes be the difference between success and failure of a product or even a business.
Marketing has been used for many years and has played an important part business. Companies have used marketing strategies to get the business message or product entrenched in the mind of the consumer. The company’s marketing message can have many outlets for the message such as television, newspaper, magazines, billboards are a few of the medium that have been used by companies to attract and keep a customer.
There are new types of media that are emerging that marketers are beginning to realise the importance of these new media. The most prominent of these is the internet. The internet allows people to interact with each other even if they are on different sides of the world.
The internet gives marketers access to the whole world without having to move from their office. A new type of marketing has emerged from this and it is called E-Marketing. The internet gives company access to over 600 million potential customers. The internet is also a much cheaper way to market a product as the cost of marketing it using other media. The internet also gives a much larger potential customer base than any other media could provide.
It also allows companies to target better as they can advertise on certain websites that their chosen group are likely to go on and they can target those websites and get there message to the people it would interest. E-marketing allows a company to be more accurate and waste less money on unsuccessful marketing campaigns.
Marketing has been used for many years and has played an important part business. Companies have used marketing strategies to get the business message or product entrenched in the mind of the consumer. The company’s marketing message can have many outlets for the message such as television, newspaper, magazines, billboards are a few of the medium that have been used by companies to attract and keep a customer.
There are new types of media that are emerging that marketers are beginning to realise the importance of these new media. The most prominent of these is the internet. The internet allows people to interact with each other even if they are on different sides of the world.
The internet gives marketers access to the whole world without having to move from their office. A new type of marketing has emerged from this and it is called E-Marketing. The internet gives company access to over 600 million potential customers. The internet is also a much cheaper way to market a product as the cost of marketing it using other media. The internet also gives a much larger potential customer base than any other media could provide.
It also allows companies to target better as they can advertise on certain websites that their chosen group are likely to go on and they can target those websites and get there message to the people it would interest. E-marketing allows a company to be more accurate and waste less money on unsuccessful marketing campaigns.
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